Learning to Live With Mark Zuckerberg


“Each journalists and tech executives are responsible of pondering Twitter is extra essential than it’s,” Ms. Lessin stated. “The tech executives are taking journalists’ tweets too critically in lots of instances — however on the identical time, it’s exhausting to construct any skilled relationship with somebody who’s attacking you publicly all day lengthy.”

I’m undecided it’s all the time fairly as symmetrical as Ms. Lessin believes. Silicon Valley ideology generally strains up too conveniently with its earnings to be taken completely at face worth. And the trade’s scale and energy are unmatched.

Ms. Lessin additionally famous that journalists and the tech giants are caught with each other at this level. Increased-ups in Silicon Valley, led by an influential Fb board member, Marc Andreessen, have spent years floating fantasies of changing the adversarial information media and interesting on to their customers and buyers. However they’ve but to provide you with a platform that enables them to outdo the impartial information shops relating to speaking with their very own staff, a lot much less most of the people.

Mr. Andreessen’s enterprise capital agency, Andreessen Horowitz, invested within the social audio platform Clubhouse in that hope, solely to see it fade into an obscure international house for multilevel advertising discussions. The corporate additionally began a media platform, Future, amid nervous newsroom chatter that the tech trade “not wants” journalists. A number of months in, Future threatens nobody, although the agency’s head of promoting and content material, Margit Wennmachers, advised me in a message on (Meta’s!) WhatsApp that each tasks are merely of their “infancy” and warned in opposition to underestimating them.

Mr. Zuckerberg is conscious that he can’t but be fully freed from the mainstream information media. Whereas he gave interviews to solely 4 shops final week, he quietly briefed greater than a dozen bigger information organizations, together with The New York Occasions, earlier than his huge “Meta” announcement, an aide stated.

The tech giants haven’t precisely withered below the information media’s scrutiny, both. Certainly, masking these firms, Ms. Lessin stated, requires a sort of “split-screen.” Tech firms’ companies (in Fb’s case, promoting) have to this point been unaffected by all of the exposés and the federal government investigations that adopted. As journalists mocked Mr. Zuckerberg’s metaverse, the corporate’s inventory ticked up.

And so the battle between the media and tech industries is trying increasingly like a stalemate. We might not all be spending the subsequent pandemic in Hawaii with Mr. Zuckerberg, however we’ll in all probability be dwelling with him some time longer.



Source link

Leave a Comment