Mirchi launches app in US, Qatar, Bahrain and UAE – Times of India


MUMBAI: Indian and South Asian listeners throughout US, UAE, Qatar, and Bahrain have welcomed the launch of the Mirchi app on Apple, Android smartphones in addition to on Android Auto and Apple Automotive play programs.
The Mirchi app brings 12 stay FM stations from 11 cities in India – Mumbai, Delhi, Bengaluru, Kolkata, Chennai, Hyderabad, Kochi, Ahmedabad, Pune, Chandigarh, and Patna. Extra cities will likely be accessible shortly.
Mirchi, owned by Leisure Community India Restricted (ENIL), is a radio and leisure firm that operates India’s largest personal FM radio model with 73 frequencies throughout 63 cities – Radio Mirchi.
Vineet Jain, chairman of the corporate, stated: “The Occasions of India group has at all times explored new horizons, pushed boundaries, and innovated to supply the perfect information and leisure content material to its shoppers. We at the moment are bringing the total Mirchi expertise to each Indian and South Asian dwelling abroad. With the launch of this app, we additional cement our place as a multi-content, multi-format, and multi-lingual music and leisure model for Indians all over the place.”
The app gives a handy “shortcut” for somebody from these cities dwelling exterior the nation to devour content material of their language.
The stations are “time-shifted” to regulate for variations in time zones. A listener in New York will be capable to take heed to Mirchi Mumbai’s breakfast present at NY breakfast time. Ditto for listeners within the Center East.
The app additionally gives a whole lot of hours of curated “audio tales” in varied genres.
Moreover, a few of Mirchi’s best content material like RJ Naved’s Murga prank calls, “The Devdutt Patnaik” mythology present, and “The Bhatt Present” hosted by Mahesh and Pooja Bhatt on Bollywood controversies, will likely be accessible on the app.
Prashant Panday, MD and CEO of ENIL, stated: “We’ve been leaders in FM radio in India for greater than 20 years and now we’re making all our radio stations and much more audio content material accessible to our listeners exterior the nation. The app gives manufacturers and entrepreneurs throughout geographies the chance to attach with rich NRI audiences within the US, Qatar, Bahrain, and UAE.”


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