‘Stay Connected. Stay Smarter’. The inventive marketing campaign highlights how the model new OnePlus TV Y1S and OnePlus TV Y1S Edge ship a premium and extra accessible linked ecosystem expertise whereas embodying a healthful, humorous vibe that Shahid and Mira Kapoor are sharing with one another.
The advert opens with Shahid Kapoor thrilled to have high quality ‘me-time’ along with his new OnePlus TV powered by Android 11.0 and set to supply unbelievable good TV efficiency. The marketing campaign movie significantly focuses on the good capabilities and progressive know-how of OnePlus Y1S TVs. For example, the brand new TVs provide this ubiquitous good connectivity characteristic by the OnePlus Join app (2.0 model) which allows customers to manage their good TVs with their OnePlus smartphones and equally additionally take pleasure in a seamless reference to their OnePlus smartwatch in addition to the OnePlus Buds gadgets.
Watch how the advert captures the B-town couple of their humorous avatar, whereas additionally urging customers to make smarter decisions and luxuriate in a holistic good dwelling expertise:
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The all-new immersive TVC marketing campaign has formally gone stay on March 14, 2022, throughout YouTube, YouTube, social media, TV (OTT), in addition to cinemas. Its 360-degree method successfully showcases the easy smarter linked ecosystem expertise that the OnePlus TV Y1S and OnePlus Y1S Edge carry to customers. And, by the model partnership with the celeb Bollywood couple Shahid and Mira Kapoor, OnePlus is aiming to additional deepen its client join in India whereas offering an impeccable smarter linked ecosystem expertise for customers.
The teaser of the marketing campaign was launched on Friday, eleventh March 2022, which was additionally shared by the actors. It witnessed an unbelievable response from the Indian neighborhood and digital viewers at massive, collectively garnering over a attain of over 4 million on Instagram with over 2 million views.
Addressing the marketing campaign, Saurabh Kapoor, Head of Model and Class Advertising and marketing, OnePlus India shared, “We are delighted to bring the all-new campaign film in continuation with our partnership with Shahid and Mira for the OnePlus Smart TV category. As a consumer-centric brand, we are constantly striving to deliver a seamless connected ecosystem experience, offering the best of smart TV technology to our users at more accessible price points. Shahid and Mira’s zeal in the campaign film perfectly matches our OnePlus community’s youthful spirit and passion for superior smart technology and we are confident that our community will enjoy this wholesome campaign film”.
In the meantime, Ishita Grover, Head of Advertising and marketing Communication and Authorities Relations, OnePlus India, additionally expressed her pleasure, “We are happy to be associated with Shahid Kapoor and Mira Kapoor yet again for our new OnePlus TV “Stay Connected. Stay Smarter” marketing campaign movie. With this marketing campaign, our goal is to focus on the actually seamless, smarter connectivity expertise that OnePlus TVs can present with a number of gadgets on the similar time. The newly-launched OnePlus TV Y1S and Y1S Edge are an extension of our widespread OnePlus TV Y Collection which performed an important position in driving our phenomenal success within the India good TV section.”
“The new campaign film effectively highlights the effortless smart connectivity, power-packed Android 11.0, and other smart features that offer truly seamless smart home entertainment experiences to our users. We are positive that this collaboration will be well-received by our consumers in India and help us further deepen our bond with them,” she added.
Supplied in 32-inch and 43-inch variants, the OnePlusTV Y1S 32 inch is offered beginning Rs 16,499 onwards throughout on-line platforms, and the OnePlusTV Y1S Edge is offered beginning Rs 16,999 onwards throughout offline retail channels, together with a number of thrilling provides for customers to avail throughout each gross sales platforms.
With a robust dedication to burdenless consumer expertise, the model OnePlus has efficiently gained reputation within the good TV class inside a brief span of time. It has emerged among the many high 5 good TV manufacturers in India within the This autumn of 2021 with over 300% YoY development as per the Counterpoint Analysis report. The model is thought for providing unbelievable good TV know-how with unparalleled high quality at inexpensive costs with its Y Collection TVs.
And the corporate has prolonged the identical to the newly launched OnePlus TV Y1S and Y1S Edge, by providing unbelievable show, immersive sound, curated content material by OxygenPlay, and seamless smarter linked ecosystem expertise with OnePlus gadgets, all at actually inexpensive value factors.