42.7 million people watched the Kansas City Chiefs’ thrilling win over the Buffalo Bills

Kansas Metropolis Chiefs tight finish Travis Kelce (87) reaches for the sport successful reception over Buffalo Payments outdoors linebacker Matt Milano (58) through the AFC Divisional Spherical playoff sport on January twenty third, 2022 at Arrowhead Stadium in Kansas Metropolis, Missouri.

William Purnell | Icon Sportswire | Getty Photographs

Patrick Mahomes and Josh Allen placed on a present, and the Nationwide Soccer League benefited with its most-watched divisional playoff sport in 5 years.

The Kansas Metropolis Chiefs’ 42-36 time beyond regulation win towards the Buffalo Payments averaged 42.7 million viewers on Sunday, ViacomCBS reported. The community mentioned the competition peaked with 51.6 million viewers. The Chiefs-Payments sport produced some of the memorable and drama-filled playoff endings in NFL historical past.

After trailing the Chiefs 33-29, with one minute remaining within the sport, Allen led a six-play, 75-yard drive to offer the Payments a 36-33 lead with 13 seconds to play. Mahomes responded with a three-play, 45-yard drive, and the Chiefs tied the sport at 36 with a subject aim. And in time beyond regulation, Mahomes led an eight-play, 75-yard drive and threw the game-winning landing to tight finish Travis Kelce to advance the Chiefs to the AFC title sport.

CBS Sports activities’ telecast was the most-watched divisional postseason sport on any community since 2017. That 12 months, the Inexperienced Bay Packers beat the Dallas Cowboys in January and averaged 48.5 million viewers.

Sunday’s contest was additionally up 18% in contrast with final 12 months’s comparable sport between the Tampa Bay Buccaneers and New Orleans Saints. That sport averaged 36.3 million viewers. The Chiefs-Payments sport additionally surpassed CBS Sports activities’ peak from its wild card displaying between the San Francisco 49ers and Cowboys on Jan. 16. That contest peaked at 50.2 million viewers.

Josh Allen #17 of the Buffalo Payments runs with the ball as Frank Clark #55 of the Kansas Metropolis Chiefs defends through the AFC Divisional Playoff sport at Arrowhead Stadium on January 23, 2022 in Kansas Metropolis, Missouri.

Jamie Squire | Getty Photographs

On Saturday, the community aired the Cincinnati Bengals playoff win over the top-seeded Tennessee Titans. The sport averaged 30.7 million viewers and peaked at 38.3 million.

Fox Sports activities’ NFL playoff sport that includes the 49ers’ 13-10 victory over the Packers averaged 36.9 million viewers Saturday. Fox additionally mentioned the sport is up 40% over final 12 months’s comparable contest that includes the Payments and the Baltimore Ravens, which averaged 26.3 million viewers.

NBC Sports activities’ contest featured the Rams’ game-winning subject aim over the Bucs on Sunday. The community mentioned the sport averaged 40 million complete viewers throughout its platforms, together with streaming. And of that determine, 38.1 million viewers had been on NBC-TV solely.

On the promoting entrance, metrics agency EDO estimates corporations spent a mixed $178 million on advertisements aired through the NFL’s 4 playoff video games final weekend.

EDO makes use of analytics that monitor model and product searches and gross sales when advertisements air, serving to corporations and networks decide an advert’s worth throughout sporting occasions.

EDO mentioned the NFL video games generated an extra 13 million on-line searches for advertisers.

Disclosure: NBCUniversal is the guardian firm of CNBC.

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